On Sale With A Bang

Good advertising is advertising that produces sustained results. Launching a new show in a competitive market and building a brand was the task at hand when the Donmar came to us with their new production of Guys & Dolls.

To start the campaign with a bang we negotiated a pre sale promotion for Telegraph readers – Britain’s best selling broadsheet – with a series of 1/2 and1/4 page ads which went on to sell £350,000 worth of tickets.

This helped position the show as the hot ticket of the season and establish the beginning of this West End brand – with no media cost attached.