Building on a classic and recognisable brand is something EMG have very good experience with. With Spamalot we were very conscious of the distinctive nature of the show's Broadway and London branding. We gave the whole thing a bit of spruce up with colour and sparkle but remained true to the uniqueness. The essence of Terry Gilliam's inimitable cartoons remain intact but we were able to present a classy and bold sales message.
Tweaking copy for this sell out UK Tour was a joy for our copywriting team. Using the right style of Pythonesque humour allows all written, audio and video messages to really stand out. Radio and TV commercials always stray from the conventional.