EMG created and continue to run the UK website at www.rockyhorror.co.uk. With a mailing list now in the many thousands, it's a powerful marketing tool for the show. The CMS structure allows us and client to update news, tour dates and casting info at minimal or no cost so over a few years of touring a hugely cost effective project.
Since 2008 when facebook began to emerge as a dominant social network the Rocky Horror was one of the first major musicals to build a huge loyalty base. Now approaching 25,000 fans >click here
We have always been keenly aware of the need to provide high quality, relevant and regular content for fans. For use on YouTube and Facebook we produced weekly Video blogs from the cast on tour.