EMG have worked closely with New Adventures since 2004 and have been an integral part of the company’s success in transforming the global dance landscape. 

The idea of Dance Theatre which could be described as part ballet, part contemporary dance and part musical theatre, is a genre that Matthew Bourne and New Adventures have single handedly pioneered in the last three decades. Our job has been both to work in partnership with venues and find and grow these new audiences and work with Matthew and New Adventures to build brands that are both exciting, fresh and also consistent. Long term planning and strong market understanding has allowed EMG and New Adventures to build a relationship with audiences based on trusting the brand and building loyalty. The end result is they choose to come back time and time again for each new show.