SOCIAL - TikTok Collaboration Dear Evan Hansen UK Tour
@hannahlowther #duet with @Dear Evan Hansen | UK Tour #youwillbefound ♬ original sound – Dear Evan Hansen | UK Tour
With Social Media usage among young people very much at the heart of the story in Dear Evan Hansen, we wanted to explore an innovative digital media promotion for the production with one of the biggest platforms. EMG successfully planned and delivered a partnership with TikTok to launch the #YouWillBeFound casting search in-platform. Over 2000 videos were uploaded, with 11 million views across the content submitted.
The results speak for themselves.
We achieved this success by working closely with our client at ATG and our TikTok contacts to create exciting, fresh ‘platform-optimised’ content that made sure this carefully planned promotion really connected with our target audience.
