OUR STORY

How things have changed.

This year we celebrate 20 years in the entertainment business. Back in 2004 Elaine and Martin launched EMG as a Boutique Agency while working on Tonight’s the Night - The Rod Stewart Musical at the Victoria Palace Theatre, took on Matthew Bourne’s brand new production of Edward Scissorhands and started preparing for the West End transfer of the Donmar’s production of Guys and Dolls starring Ewan McGregor. Campaigns were as they had been for decades; heavy on print production, newspaper and out of home advertising, street teams, vouchers and direct mail. No pixels in sight.

Things have changed and of course so have we. Change and growth is part of our DNA and that’s allowed us to move with the times. Directors Elaine, Martin and Charlotte are still here doing the same job; day to day, hands-on across a roster of projects supporting our growing team of specialists. We still get excited about a new campaign and never tire of that press night buzz. EMG is a Boutique Agency thriving in a specialist industry and will always remain so.

OUR MISSION

With passion, partnership, and fresh thinking, we turn great shows into powerful brands.

Our
Values

Independent Spirit
Partnership
Positivity

After 20 years in the theatre industry EMG has developed and sustained real and consistent values. These have allowed us not only to grow and succeed, but to nurture and develop our team over the years. We’re proud of our staff retention and the way we’ve been able to build careers within the company. Our core values include a passion for theatre of course, but also long term partnerships, positivity, creativity, loyalty and hard work.

WHAT WE DO

Content

Content is at the heart of everything we do. We take pride in delivering the best visual and written content, working with a roster of trusted partners.

Social

Our growing team offers clients the full service - community management, copywriting, analytics, content creation and strategy. We keep a keen eye on current trends, ensuring our social media management is always relevant and effective. We work closely with our clients so we can react nimbly and capitalise on top performing content, turning engagement into ticket sales.

Media

Decades of planning and buying experience across traditional media, and the ever changing digital landscape.

Revenue & Insights

We’re experts in revenue management, sales analysis, forecasting, pricing strategy and inventory management. Our experience includes consulting on box office systems and working alongside ticketing providers and tech companies. Our latest project is the launch of a new database driven machine-learning dashboard providing clients with sales and marketing insights in real time.

Strategy

The real USP at EMG is the way we bring it all together, planning and implementing strategies for live entertainment projects that deliver cohesive and intelligent campaigns that work for you. No cookie cutter approach here.

Client Testimonials

I have worked with EMG since almost the very beginning. They are a small and dedicated team who have complete commitment to their clients and their shows. They are flexible, organised and also not afraid to give producers an honest opinion - a rare and valuable quality. They have been part of Witness for the Prosecution from the very start, essential to the setting up of a site-specific venue with its own box office and 7 years on we are still selling out. What better testament to a marketing agency is there than that.
Eleanor Lloyd, Producer, Eleanor Lloyd Productions

Working with EMG for the past 20 years has been an absolute pleasure. Their unwavering commitment to excellence, unparalleled creativity, and exceptional professionalism have made them an indispensable partner in our own journey and success, and we look forward to many more years of collaboration.
Tristan Baker, Producer, Runaway Entertainment

Fiery Angel has worked with EMG on a wide variety of shows over many years and we have always found them to be hugely skilful in driving successful campaigns. A great team that is always collaborative and with a data driven approach that has resulted in a highly valued partnership for Fiery Angel, and one we look forward to continuing to develop.
Ed Snape, Producer, Fiery Angel

Having worked with EMG for over 10 years on almost all of our tours and West End productions, the team at EMG feel more like an extension of PWP than an external agency. From creative inspiration to income analysis and everything in between, they have managed to provide us with such a bespoke service that we’d be lost without them. Congratulations to Martin, Elaine and everyone at EMG for a brilliant 20 years.
Iain Gillie, Managing Director, PW Productions

EMG have provided New Adventures with wonderful support and guidance for the last 20 years – a crucial partnership to enable New Adventures to be one of the most successful dance companies in the world. Thank you from us all.
Sir Matthew Bourne OBE, Artistic Director and Robert Noble OBE, Group Managing Director, New Adventures

I've worked with EMG for over 6 years on various West End and touring productions. They are dedicated, passionate, hardworking and always ready to lend invaluable support, making them an essential part of the wider MHE team
Michael Harrison, Producer, Michael Harrison Entertainment