Marketing on the UK No 1 Touring circuit is something that EMG has a reputation for being the best in the business. 

Following a sensational summer run at The London Palladium in 2023, The Wizard of Oz embarked on a major UK & Ireland Tour opening at ATG’s Liverpool Empire for a four-week Christmas season. Working closely with the venue Marketing team, Revenue Management, and Partnerships team, we successfully delivered a bespoke marketing campaign which broke Liverpool’s Christmas Box Office records, with over 60,000 audience members seeing the show across the run.

In February 2024, The Wizard of Oz continued its tour to Edinburgh Playhouse (the UK’s largest all-seated theatre) where we broke yet another record for the most revenue made in a single week. 

We pride ourselves on our collaboration, extensive touring knowledge and crucially, great relationships with all touring venues – something which we believe is key to a record-breaking run.