SOCIAL MEDIA
EMG’s Content and Social Media team sit at the centre of our marketing ecosystem, combining strategy, content-creation, community management and influencer partnerships under one roof. We don’t treat organic social media as a standalone channel, instead we ensure every piece of content contributes to a wider marketing objective - building awareness, growing fandom, driving conversation, and conversion.
Strategy
Our social strategies align with wider marketing and digital campaigns to ensure a cohesive approach across all channels. We define each production’s identity, USPs and tone of voice, while monitoring trends, platform developments and audience behaviour to identify relevant opportunities. We know when to embrace trends, lead conversations or take a different approach.
Content
Our in-house team creates engaging, social-first content tailored to each platform and audience. From Reels and TikToks to behind-the-scenes access and key campaign moments, we work quickly and creatively to capture opportunities, keep content fresh and amplify the moments that matter.
Influencers
We create tailored influencer campaigns that align with wider marketing and Paid Digital activity to extend reach and drive results. Through established creator relationships across Theatre, Entertainment, Family and beyond, we connect productions with relevant voices, while sourcing new talent to ensure every partnership feels authentic and impactful.
